Senior Product Designer
timeline
TEAM
MiFi portable router provides instant, home-like internet access through cellular networks. As flexible living and remote work accelerate, users expect reliable connectivity without the complexity of traditional routers.
The challenge was to translate telecom infrastructure and hardware constraints into a clear, intuitive, and reassuring experience — from first unboxing to everyday use.
MiFi devices are technically complex, yet primarily used by non-technical users. From a business perspective, first-time success and low support costs were critical. The challenge was to transform a router-like device into a reassuring home-internet experience.
The experience had to balance:
• Hardware constraints
• Firmware limitations
• Network dependencies
• Business requirements
— without exposing users to technical overwhelm.
Led the definition of the end-to-end product experience
Established UX principles across device and interface
Designed onboarding and core interaction flows
Acted as a decision bridge between product, engineering, and industrial design
Coherent experience from unboxing to daily use
Reduced perceived complexity for first-time users
Experience principles reused across similar product lines
Successfully delivered to market through cross-functional alignment
Firmware and hardware behavior directly shaped UX decisions.
My role was to:
Translate technical limitations into intuitive flows
Align product and engineering around user clarity
Make trade-offs explicit when constraints limited ideal solutions
MiFi was positioned not as a technical router, but as “home internet made simple.”
This required reframing the product from a device with features to an experience centered on reassurance.
Clarity over completeness
We avoided exposing all available technical settings.
Guidance over configuration
The onboarding guided users step-by-step instead of requiring setup knowledge.
Reassurance over control
Clear confirmation states were prioritized over advanced customization.
The experience extended beyond the interface:
Unboxing
Physical interaction with the device
Status communication
Daily usage scenarios
Design decisions were made across physical and digital touchpoints.
This project required not only interface design, but ownership of the overall product narrative.
Leadership meant:
Defining experience direction early
Maintaining clarity under constraints
Acting as a decision anchor across teams
MiFi represents how I approach product design leadership: Owning the full experience, making trade-offs visible, and designing clarity within real-world constraints.
