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dominikahaas@gmail.com

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dominikahaas@gmail.com

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let's connect

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Hurrit

Hurrit

Hurrit

End-to-end hardware product design — from brief to mass production — navigating cost constraints, CMF complexity, and cross-functional alignment across France and China.

End-to-end hardware product design — from brief to mass production — navigating cost constraints, CMF complexity, and cross-functional alignment across France and China.

MY CONTRIBUTION

End-to-end industrial design — from early concept and CMF exploration through engineering validation and mass production handoff. Keeping design intent alive across budget and manufacturing constraints.

ROLE & CONTEXT

CMF Designer, full lifecycle ownership. Collaborated with engineers and PMs across France and China. 6 months from brief to mass production.

CHALLENGE

Designing a consumer smartphone that felt premium — under strict cost and manufacturing targets. The gap between premium perception and budget production was where most of the real design work happened.

MY CONTRIBUTION

End-to-end industrial design — from early concept and CMF exploration through engineering validation and mass production handoff. Keeping design intent alive across budget and manufacturing constraints.

ROLE & CONTEXT

CMF Designer, full lifecycle ownership. Collaborated with engineers and PMs across France and China. 6 months from brief to mass production.

CHALLENGE

Designing a consumer smartphone that felt premium — under strict cost and manufacturing targets. The gap between premium perception and budget production was where most of the real design work happened.

End-to-end hardware product design — from brief to mass production — navigating cost constraints, CMF complexity, and cross-functional alignment across France and China.

MY CONTRIBUTION

End-to-end industrial design — from early concept and CMF exploration through engineering validation and mass production handoff. Keeping design intent alive across budget and manufacturing constraints.

ROLE & CONTEXT

CMF Designer, full lifecycle ownership. Collaborated with engineers and PMs across France and China. 6 months from brief to mass production.

CHALLENGE

Designing a consumer smartphone that felt premium — under strict cost and manufacturing targets. The gap between premium perception and budget production was where most of the real design work happened.

NAVIGATING CONSTRAINTS

NAVIGATING CONSTRAINTS

The product competed in a visually premium segment despite tight cost constraints. That pressure showed up everywhere — in material choices, finish tolerances, and the constant negotiation between what looked right and what could actually be manufactured at scale.

The cross-cultural team dynamic (France–China) added another layer: decisions made on one side didn't always land clearly on the other, which made structured communication a non-negotiable part of the process.

a group of people taking pictures with their cell phones
a group of people taking pictures with their cell phones

THE CRITICAL MOMENT

THE CRITICAL MOMENT

During production validation, the selected CMF film showed color instability — visible deviations from the original design intent that only surfaced at scale. Replacing the material at that stage would have meant tooling changes, added cost, and timeline impact nobody had room for.

The question wasn't "how do we fix this" — it was "how do we make a clear, shared decision that everyone can work from." That's when the governance work became the actual deliverable.

CMF CRISES

CMF CRISES

During production validation, the selected film showed color variations outside the original design intent — visible deviations that only surfaced at scale. Replacing the material at that stage would have meant tooling changes, added cost, and timeline impact nobody had room for.

My role was to turn that problem into a decision. I led the development of a shared validation framework: defining acceptable tonal deviation ranges, creating physical reference samples with the supplier, and establishing criteria that design, QA, and the client could all sign off on. The goal wasn't to lower the bar — it was to make the bar explicit, so production could hold it without constant design intervention.

Managing this across France and China meant a lot of the work was making sure the same decision meant the same thing to everyone — regardless of whether they were looking at it from a design, engineering, or production perspective.

framework hurrit
framework hurrit

DEEPER VIEW

DEEPER VIEW

CONTEXT & POSITIONING

CONTEXT & POSITIONING

Hurrit competed in a visually premium segment despite operating within strict cost constraints. Even minor surface or color inconsistencies were amplified at production scale, making CMF decisions particularly sensitive.

DESIGN GOVERNANCE

DESIGN GOVERNANCE

I led the development of a shared decision framework bridging design intent and production constraints.

This included:

  • Defining acceptable color deviation ranges


  • Creating physical reference samples


  • Establishing shared validation criteria across design and manufacturing


  • Making trade-offs explicit and measurable


  • Facilitating alignment between design, engineering, and production teams


This reduced subjective debates, clarified approval processes, and ensured brand integrity during mass production.

The objective was not to eliminate constraints — but to integrate them into a coherent, achievable system.

hurrit
hurrit

REFLECTIONS

Hurrit is the project I point to when someone asks what product design leadership actually looks like in hardware. It's not about the renders. It's about the hundred decisions that happen between brief and production — and whether the person leading design can hold clarity through all of them.

REFLECTIONS

Hurrit is the project I point to when someone asks what product design leadership actually looks like in hardware. It's not about the renders. It's about the hundred decisions that happen between brief and production — and whether the person leading design can hold clarity through all of them.

dominikahaas@gmail.com

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Product Design Lead · Paris · physical × digital

© 2026 Dominika Haas. All rights reserved.

dominikahaas@gmail.com

Email copied!

Product Design Lead · Paris · physical × digital

© 2026 Dominika Haas. All rights reserved.