timeline
6 months
TEAM
Hurrit is a hardware product developed under clear manufacturing and cost constraints. The project required aligning material selection, structural feasibility, and product expression while ensuring production viability at scale.
The challenge was to balance aesthetic ambition with engineering and cost realities — translating design intent into a manufacturable outcome.
Hurrit was developed under aggressive cost targets, yet it needed to communicate a premium visual identity.
Material and finish decisions were heavily constrained by manufacturing limitations and high-volume production requirements.
During validation, the selected CMF film showed color instability under certain production conditions.
This created visible deviations from the intended design outcome.
At that stage, the team needed to decide whether to revisit tooling and materials — or redefine acceptable quality standards within manufacturing realities.
Established and facilitated cross-team CMF decision framework.
Defined acceptable tolerance ranges in collaboration with engineering.
Developed physical reference samples for production alignment Helped establish shared validation criteria between design and manufacturing.
Premium perception maintained within cost targets.
Clear alignment between design and production teams.
Controlled transition into mass production.
Hurrit competed in a visually premium segment despite operating within strict cost constraints. Even minor surface or color inconsistencies were amplified at production scale, making CMF decisions particularly sensitive.
During production validation, the selected film material revealed color variations outside the initial design intent.
Replacing the material would have required:
• Tooling adjustments
• Increased cost
• Timeline impact
Instead of restarting development, the focus shifted toward defining structured visual tolerance parameters aligned with manufacturing capability.
I led the development of a shared decision framework bridging design intent and production constraints.
This included:
• Defining acceptable color deviation ranges
• Creating physical reference samples
• Establishing shared validation criteria across design and manufacturing
• Making trade-offs explicit and measurable
Facilitating alignment between design, engineering, and production teams
This reduced subjective debates, clarified approval processes, and ensured brand integrity during mass production.
The objective was not to eliminate constraints — but to integrate them into a coherent, achievable system.
Hurrit strengthened my approach to product design under real manufacturing conditions:
Clarity, structured decision-making, and alignment across teams are essential when aesthetics meet production reality.
Behind every successful product lies a strong collaborative dynamic. This project reinforced the value of cross-disciplinary teamwork — aligning design, engineering, and supply partners under one clear strategy.
Special thanks to our client for their trust and commitment to pushing for the best possible outcome.
