ROLE
SCOPE
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TEAM
Huritt’s strategy centered on creating a refined, premium-looking smartphone that remains accessible to a broader market.
Through client workshops, market research, and trend analysis, we defined a clean, understated design with materials aligned to current aesthetic trends.
Beyond form, we enhanced function — integrating wireless charging, NFC connectivity, a 5.45-inch IPS display, and Hybrid Dual SIM powered by an MTK Quad-Core processor.
The result: a thoughtfully designed smartphone that blends style, performance, and everyday comfort.
The primary emphasis was on the CMF (colour-material-finish), which has the potential to merge two distinct realms: premium and accessible.
The choice was made based on two key materials that offer the best value and cost efficiency:
Glass: to convey a stylish and high-end appearance
PC: to reflect a practical and modest aspect
During the manufacturing process, we faced a problem of colour film controlling on the glass during mass production. The issue was related to the complexity of film production.
Together with the CMF team and suppliers in China, we defined 3 limits of the colour range that we could manage and agreed upon during the production phase.
